![]() ![]() Initially, the Filme team was 3 people, but they quickly recruited new staff. After a massive amount of trial and error, the company managed to develop specific rules and guidelines that allow them to launch successful projects in this niche. Through brainstorming and close collaboration, the teams discussed what worked best and what was worse.Īlso, a little over a year ago, the company launched the development of native hyper-casual games. Snap-direction brings good money when the team is at the forefront of the industry: Snap Games is applying new developments and features, primarily on the Flime product. Color Galaxy game is one of the platform’s flagship products. A year later, Flime became their crucial partner. Thanks to Gismart and established partnerships, the company was among the first (along with Zynga) to enter Snap Games. It is profitable to this day.Īfter that, Flime began to look for new directions and ways of development. The game has been downloaded over 2 0 million times. The first project was a game for Facebook Instant Games – Word Search Together. With this desire, they turned to Gismart as a partner who worked closely with Facebook, Snap and other well-known companies. The team planned to apply their expertise in the HTML5 games market (before the launch of Flime, the guys worked in a startup that prepared projects for Instant Games). Initially, Flime had no plans to engage in hyper-casual games. In the end, thanks mainly to the gameplay that is interesting to a broad audience, the project took off. But even at the final stage of the launch, when Flime saw the difference in CPI and LTV, this project did not look promising. This iteration gave a crazy boost to metrics, with retention reaching 40%, which allowed the company to launch globally. The team decided to refine the gameplay.Īfter tapping, polishing the foil, the ball had to throw into a vase. At some point, the team thought about closing the project. Flime did several iterations, tried different tricks, but it didn’t give the desired results. The metrics weren’t good enough, with retention at around 27%. Initially, its gameplay was limited to mechanics in which the player had to tap a foil ball. The guys built awards into the game, a small meta and the game went into release.įoil Turning 3D, in terms of product iterations, was a challenging game that not everyone could play. All the company had to do was a little polish. It became clear from the first iteration that it was a hit and needed to release. D1 – more than 30%, besides this, and a low CPI – $0.14 on iOS. For example, VIP Guard showed reasonable retention rates right away, which was a good prospect. In terms of production, these games were completely different. ![]() At the same time, another project from Flime – VIP Guard – also showed itself well, breaking the 15 million mark. One of the latest projects, Foil Turning 3D, crossed the 30 million install mark in December 2020. Two of them have already managed to get a total of 45 million downloads. Since its inception, the guys, together with Gismart, have managed to mark five successful releases. Flime is a young hyper-casual game development company from Belarus.
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